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Influence : science and practice / Robert B. Cialdini.

By: Cialdini, Robert B.
Publisher: Boston : Pearson/A&B, c2009Edition: 5th ed.Description: xii, 260 p. : ill. ; 23 cm.ISBN: 0205609996 (pbk.); 9780205609994 (pbk.).Subject(s): Compliance | Persuasion (Psychology) | Etki (Psikoloji) | Influence (Psychology) | İkna (Psikoloji)
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Item type Current location Call number Vol info Copy number Status Date due Barcode
Book Book Merkez Kütüphane
Genel Koleksiyon / Main Collection
BF774 .C53 2009 (Browse shelf) 1 1 Available 0032720

Includes bibliographical references (p. 235-253) and index.

Weapons of influence -- Reciprocation : the old give and take, and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Instant influence : primitive consent for an automatic age.

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