Etzel, Michael J. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 13th ed. - xxi, 650, [59] p. : col. ill., maps ; 28 cm. ISBN: 007253723 0071214550 (international : alk. paper) LCCN: 2003043615 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .S745 2004