TY  - GEN
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton,William J.
TI  - Marketing
SN  - 007253723
AV  - HF5415 .S745 2004
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -