TY - GEN AU - Rayport, Jeffrey F. AU - Jaworski, Bernard J. TI - Introduction to e-commerce T2 - McGraw-Hill/Irwin series in marketing SN - 0071232664 AV - HF5548.32 .R393 2004 PY - 2004/// CY - Boston PB - McGraw-Hill Irwin MarketspaceU KW - Elektronik ticaret KW - Electronic commerce N1 - Includes bibliographical references and index ER -