Marketing principles and best practices / 
K. Douglas Hoffman ... [et al.]. 
 - 3rd ed. 
 - xlii, 598 p. :  col. ill. ;  29 cm. 
<br/><br/> Rev. ed. of: Marketing : best practices. 2nd ed. c2003. 
<br/><br/>
<br/><br/><label>ISBN: </label>0324225180 (Intl. stud. ed. package) 
<br/><br/><label>LCCN: </label>2003108966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M297453 2005