TY  - GEN
AU  - Hoffman, K. Douglas
TI  - Marketing principles and best practices
SN  - 0324225180 (Intl. stud. ed. package)
AV  - HF5415 .M297453 2005
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Rev. ed. of: Marketing : best practices. 2nd ed. c2003; Includes bibliographical references and indexes
ER  -