TY - GEN AU - Jeannet, Jean-Pierre AU - Hennessey, Hubert D. TI - Global marketing strategies SN - 0618310606592 AV - HF1416 .J43 2004 PY - 2004/// CY - Boston, Mass. PB - Houghton Mifflin KW - Export marketing KW - Management KW - Case studies N1 - Includes bibliographical references and indexes ER -