TY  - GEN
AU  - Anderson, James C.,
AU  - Narus, James A.
TI  - Business market management: understanding, creating, and delivering value 
SN  - 0131230093
AV  - HF5415.1263 .A53 2004
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -