TY - GEN AU - Gillespie, Kate AU - Jeannet, Jean-Pierre AU - Hennessey, Hubert D. TI - Global marketing: an interactive approach SN - 0618005080 AV - HF1416 .G54 2004 PY - 2004/// CY - Boston PB - Houghton Mifflin Co. KW - Export marketing KW - Management N1 - Includes bibliographical references and indexes ER -