When marketing becomes a minefield. 

 - 187 p. ;  21 cm. 
 - Management dilemmas .
<br/><br/> "What will you do?"--Cover.  "Case studies from the pages of Harvard business review"--Cover. 
<br/><br/><label>ISBN: </label>1591395054 
<br/><br/><label>LCCN: </label>2004000446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Problems, exercises, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M343 2004