TY  - GEN
ED  - Harvard Business School.
TI  - When marketing becomes a minefield
T2  - Management dilemmas
SN  - 1591395054
AV  - HF5415.13 .M343 2004
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
KW  - Management
KW  - Problems, exercises, etc
N1  - "What will you do?"--Cover; "Case studies from the pages of Harvard business review"--Cover
UR  - http://www.loc.gov/catdir/toc/ecip0413/2004000446.html
ER  -