Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - 9th ed. 
 - xlii, 617, [62] p. :  ill. (some col.) ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072537728 (alk. paper) 0071214259 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2003065006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 2004