TY  - GEN
AU  - Arens, William F.
TI  - Contemporary advertising
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072537728 (alk. paper)
AV  - HF5821 .B62 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes index
ER  -