Arnould, Eric J. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan. 
 - 2nd ed. 
 - xxv, 845, [22] p. :  col. ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>
<br/><br/><label>ISBN: </label>0072537140 (alk. paper) 0071214267 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2002041065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .A76 2004