TY  - GEN
AU  - Arnould, Eric J.
AU  - Zinkhan, George M.,
AU  - Price, Linda
TI  - Consumers
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072537140 (alk. paper)
AV  - HF5415.32 .A76 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/description/mh031/2002041065.html
UR  - http://www.loc.gov/catdir/toc/mh031/2002041065.html
ER  -