Crawford, C. Merle, 1924- New products management / Merle Crawford, Anthony Di Benedetto. - 7th ed. - xx, 567 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in finance, insurance and real estate . ISBN: 0071151621 LCCN: 2002025532 Subjects--Topical Terms: New products--Management LC Class. No.: HF5415.153 / .C72 2003