TY  - GEN
AU  - Churchill, Gilbert A.
TI  - Marketing research: methodological foundations 
T2  - The Dryden Press series in marketing
SN  - 0030238161
AV  - HF5415.2 .C5 1999
PY  - 1999///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -