Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - 3rd ed. 
 - xvii, 893 p. :  col. ill. ;  26 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0131200577 
<br/><br/><label>LCCN: </label>2002002217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Konaklama endüstrisi--Pazarlama<br/>Hospitality industry--Marketing<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / K68 2003