Russell, Thomas,  1941- <br/><br/>
Kleppner's advertising procedure / 
 Advertising procedure 
J. Thomas Russell, W. Ronald Lane. 
 - 13th ed. 
 - 1 v. (various pagings) :  ill. (some col.) ;  27 cm. 
<br/><br/> "With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty."  "Custom edition for the Fashion Institute of Technology." 
<br/><br/>
<br/><br/><label>ISBN: </label>0133488306 0536593051 
<br/><br/><label>LCCN: </label>94025208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45 1996