TY  - GEN
AU  - Russell, Thomas,
AU  - Kleppner, Otto,
AU  - Lane, W. Ronald,
ED  - Fashion Institute of Technology (New York, N.Y.)
TI  - Kleppner's advertising procedure
SN  - 0133488306
AV  - HF5823 .K45 1996
PY  - 1996///
CY  - Needham Heights, MA
PB  - Simon & Schuster Custom Pub.
KW  - Advertising
N1  - "With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty."; "Custom edition for the Fashion Institute of Technology."; Includes bibliographical references and index
ER  -