Futrell, Charles <br/><br/>
Fundamentals of selling :  customers for life through service / 
Charles M. Futrell. 
 - 8th ed. 
 - xxiii, 610 p. :  ill. ;  26 cm. +  1 CD-ROM (3 1/2 in.). 
 - The McGraw-Hill/Irwin series in marketing. .
<br/><br/>
<br/><br/><label>ISBN: </label>0072834617 (alk. paper) 0072930217 
<br/><br/><label>LCCN: </label>2003046332 
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .F87 2004