TY  - GEN
AU  - Futrell, Charles
TI  - Fundamentals of selling: customers for life through service 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072834617 (alk. paper)
AV  - HF5438.25 .F87 2004
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
N1  - Includes bibliographical references (p. 587-591) and index
ER  -