TY  - GEN
AU  - Perreault, William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072409479 (alk. paper)
AV  - HF5415.13 .M369 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - A variety of multi-media instructional aids, including a Web site, are available to support the text; Includes bibiliographical references (p. 754-810) and indexes
ER  -