Basic marketing research : applications to contemporary issues /
Naresh K. Malhotra.
- xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.).
Free student CD included: SPSS student edition 10.0 for windows.
System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.