TY  - GEN
AU  - Malhotra,Naresh K.
TI  - Basic marketing research: applications to contemporary issues 
SN  - 0130090484
AV  - HF5415.2 .M288 2002
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing research
N1  - Free student CD included: SPSS student edition 10.0 for windows; Includes bibliographical references and indexes
ER  -