Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing & global management / 
Johny K. Johansson. 
 - 3rd ed. 
 - xviii, 654 p. :  ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>
<br/><br/><label>ISBN: </label>0072471484 (alk. paper) 0071195637 (International : alk. paper) 
<br/><br/><label>LCCN: </label>2002023528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Management
<br/><br/><label>LC Class. No.: </label>HF1416  / .J63 2003