TY  - GEN
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry, local marketing & global management 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072471484 (alk. paper)
AV  - HF1416 .J63 2003
PY  - 2003///
CY  - New York, N.Y.
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/description/mh024/2002023528.html
UR  - http://www.loc.gov/catdir/toc/mh023/2002023528.html
ER  -