Peter, J. Paul <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H. Donnelly, jr. 
 - 7th ed. 
 - p. cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072552174 (alk. paper) 
<br/><br/><label>LCCN: </label>2003044199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 2004