TY  - GEN
AU  - Peter, J. Paul
AU  - Donnelly, James H.
TI  - Marketing management: knowledge and skills 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072552174 (alk. paper)
AV  - HF5415.13 .P387 2004
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -