Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 10th ed. 
 - 1 v. (various pagings) :  col. ill. ;  29 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0131212761 
<br/><br/><label>LCCN: </label>2002034634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2004