TY  - GEN
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0131212761
AV  - HF5415 .K636 2004
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -