Keegan, Warren J. Global marketing / Warren J. Keegan, Mark C. Green. - 3rd ed. - xix, 666 p. : ill. (some col.), col. maps ; 26 cm. ISBN: 0131224530 LCCN: 2002190399 Subjects--Topical Terms: Export marketing LC Class. No.: HF1416 / .K443 2003