Pride, William M. <br/><br/>
Marketing concepts and strategies / 
William M. Pride, O.C. Ferrell. 
 - 2000 e[d]. 
 - 1 v. (various pagings) :  col. ill., col. maps ;  29 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0395974844 (Library edition) 
<br/><br/><label>LCCN: </label>99071914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 2000