TY  - GEN
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing concepts and strategies
SN  - 0395974844 (Library edition)
AV  - HF5415 .P658 2000
PY  - 2000///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references (p. G-21 to G-40) and indexes
ER  -