Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 8th ed. 
 - xii, 723 p. :  ill. (some col.), maps ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0136328601 
<br/><br/><label>LCCN: </label>97013899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Marketing--Decision making--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .K47 1998