TY  - GEN
AU  - Malhotra, Naresh K.
AU  - Birks, David F.
TI  - Marketing research: an applied approach 
SN  - 0273657445 (pbk.)
AV  - HF5415.2 .M29 2003
PY  - 2003///
CY  - New York
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and indexes
ER  -