TY - GEN AU - Cateora,Philip R. AU - Graham, John L. TI - International marketing T2 - McGraw-Hill/Irwin series in marketing SN - 0072833718 (alk. paper) AV - HF1416 .C375 2005 PY - 2005/// CY - Boston PB - McGraw-Hill/Irwin KW - International business enterprises KW - Export marketing N1 - Includes bibliographical references and indexes ER -