Retailing management /
CD-ROM title: Student tutorial CD, Retailing management.
Michael Levy, Barton A. Weitz.
- 5th ed.
- xxxv, 735 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).
- The McGraw-Hill/Irwin series in marketing. .
The World of Retailing --Introduction to the world of retailing --Types of retailers --Multichannel retailing --a view into the future --customer buying behavior --Retailing Strategy --Retail market strategy --Financial strategy --Retail locations --Site selection --Human resource management --Information systems and supply chain management --Customer relationship management --Merchandise Management --Planning merchandise assortments --Buying systems --Buying merchandise assortments --Buying systems --Buying merchandise --Pricing - Retail communication mix --Store Management --Managing the store --Store layout, design, and vital merchandising --Customer service.
System requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive.