TY  - GEN
AU  - Levy, Michael
AU  - Weitz, Barton A.
TI  - Retailing management
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072497203 (alk. paper)
AV  - HF5429 .L4828 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Retail trade
KW  - Management
N1  - The World of Retailing --Introduction to the world of retailing --Types of retailers --Multichannel retailing --a view into the future --customer buying behavior --Retailing Strategy --Retail market strategy --Financial strategy --Retail locations --Site selection --Human resource management --Information systems and supply chain management --Customer relationship management --Merchandise Management --Planning merchandise assortments --Buying systems --Buying merchandise assortments --Buying systems --Buying merchandise --Pricing - Retail communication mix --Store Management --Managing the store --Store layout, design, and vital merchandising --Customer service
ER  -