Manning, Gerald L. Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. - 9th ed. - xxix, 527 p. : col. ill. ; 21 cm. ISBN: 0131230298 LCCN: 2003048621 Subjects--Topical Terms: Selling LC Class. No.: HF5438.25 / .M35 2004