TY  - GEN
AU  - Manning, Gerald L.
AU  - Reece, Barry L.
TI  - Selling today: creating customer value 
SN  - 0131230298
AV  - HF5438.25 .M35 2004
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Selling
N1  - Includes bibliographical references (p. 497-507) and indexes
ER  -