Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 2nd ed. 
 - xxvii, 788 p. :  ill. ;  24 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0131105833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management--Management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 2003