TY  - GEN
AU  - Keller, Kevin Lane,
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 0131105833
AV  - HD69.B7 K45 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -