TY  - GEN
AU  - Johnston, Mark W.
AU  - Churchill, Gilbert A.
AU  - Ford, Neil M.
AU  - Walker, Orville C.
AU  - Marshall, Greg W.
TI  - Churchill/Ford/Walker's sales force management
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072466480 (alk. paper)
AV  - HF5438.4 .C48 2003
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Churchill, Gilbert A.
KW  - Sales management
N1  - Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill; Includes bibliographical references (p. 563-582) and index
ER  -