TY  - GEN
AU  - Walker, Orville C.
AU  - Walker, Orville C.
TI  - Marketing strategy: a decision-focused approach 
SN  - 0072466707 (alk. paper)
AV  - HF5415.13 .W249 2003
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude LarrÔechÔe. 3rd ed. c1999; Title on CD-ROM: GAMAR 3; Includes bibliographical references and indexes
ER  -