TY  - GEN
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 0131204270
AV  - HF5415.13 .K636 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -