Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - 1 v. (various pagings) :  col. ill. ;  27 cm. 
<br/><br/> Various multi-media instructional aids, including a web site, are available to supplement the text. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130156841 
<br/><br/><label>LCCN: </label>2002022481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2003