Aaker, David A. <br/><br/>
Building strong brands / 
David A. Aaker. 
 - ix, 380 s. ;  20 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781849830409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD69.B7