TY  - GEN
AU  - Aaker,David A.
TI  - Building strong brands
SN  - 9781849830409
AV  - HD69.B7 
PY  - 2010///
CY  - London
PB  - Pocket books
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -