Aaker, David A. <br/><br/>
Managing brand equity :  capitalizing on the value of a brand name / 
David A. Aaker. 
 - xiii, 299 p. :  ill. ;  24 cm. 
<br/><br/> İçerik tablosu tam metin olarak ektedir. 
<br/><br/>
<br/><br/><label>ISBN: </label>0029001013 
<br/><br/><label>LCCN: </label>91010380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intangible property--Valuation--Management--United States<br/>Brand name products--Valuation--Management--United States
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .A22 1991